UI Design ——
smart trolley Project
An app that helps people aged 60+ to find products in-store efficiently in the UK and China
—— Due to a Non-Disclosure Agreement, information on this project is limited.
— Project Type
User Interface Design
Funded By: Research Councils UK
— Role
Design Team Leader
UX Researcher
— Project Date
Jun-Nov 2021
— Tools Used
Figma
Adobe Suite (PS, AI)
Maze
Anima
Project Summary
Designing user interfaces for a smart trolley app that helps customers aged 60+ find products in-store efficiently in the UK and China.
The project adopted desk research, prototyping and usability testing methods. This project is an extension of a 3-year research project funded by the UK Research Council
The trolley design has been developed to suit customer needs
The Aim
This project is a step forward for a 3-year research project funded by the UK Research Council.
To develop a working prototype for a smart trolley that help's customers aged 60+ to find products in-store efficiently in the UK and China.
The inclusive design approach was adopted, and customers aged 60+ were chosen as an extreme target. In addition, they are considered valuable customers for supermarkets, , as they spend more on groceries than other age groups.
An overview of the previous research methodology and methods
The process
Desk research
Prototyping
Usability testing
6 participants in the UK
6 participants in China
Wireframes
The Design of the main pages
The buttons are designed in a clear way and suitable sizes for users
The images and text were used for the sections to make it easy to access the desired section
Provide multi-level navigation to reach the desired section easily
Turn-by-turn navigation based on the shopping list
Suggest the shorter queue
Usability testing with the target age group
The findings
Based on Maze and usability testing results, there were no issues with sizes, colours, and fonts.
However, users prefer the preliminary information only (name, picture, price, unit price), with no need for customer ratings or other information.
